Sisley Beauty Pop-Up

Creative PROJECT management: concept, production, execution

Launch of the Sisley digital pop-up store on Mytheresa.
In close collaboration with the family-run cosmetics company, the pop-up spanned 4 weeks promoting 4 key themes - Anti ageing, Skincare, Make-up and Hair Rituels.

The digital campaign was shot with 3 generations of the Sisley family - Isabelle, Christine and Daria d'Ornano - and featured across the homepage and onsite placements with topics communicated via multiple newsletters, social posts and influencer collaborations.

A corresponding event was held at The Ritz Paris to celebrate the launch.